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AWS Unleashes Custom AI with Nova 2 & Forge
2 Dec, 2025
Summary
- AWS introduced Nova 2, an upgraded fleet of four AI models.
- New Nova Forge service lets enterprises build custom AI models.
- Nova Forge enables tailored AI for companies for $100,000 annually.

Amazon Web Services is significantly expanding its artificial intelligence capabilities with the introduction of Nova 2, a new generation of four advanced AI models. These models include options for cost-effective reasoning, complex task processing, conversational AI, and multimodal generation. The enhancements represent a substantial upgrade from last year's offerings, aiming to provide more sophisticated AI solutions for a wide range of applications.
Alongside the model upgrades, AWS unveiled Nova Forge, a pioneering service designed for enterprise clients. This new offering allows businesses to create their own customized AI models, referred to as Novellas, for an annual subscription of $100,000. Nova Forge focuses on enabling companies to effectively train AI models using their unique datasets, a critical step in unlocking tailored AI performance.




