Why is the Asus ROG Ally X out of stock?

High consumer demand, especially for premium models, has exceeded initial production capacity, leading to stock shortages.

What are Asus's sales expectations for the ROG Ally?

Asus anticipates the ROG Ally range will generate between $96 million and $160 million in sales this quarter.

Is Asus increasing production of the ROG Ally X?

Yes, Asus is working with suppliers to ramp up production to meet the strong demand for the ROG Ally X.

Home / Technology / Asus ROG Ally X: High Demand Outstrips Supply

Asus ROG Ally X: High Demand Outstrips Supply

18 Nov

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Summary

Asus ROG Ally X is experiencing high demand, exceeding production capacity.
The company anticipates $96 million to $160 million in sales this quarter.
Asus is increasing production to meet customer demand for the gaming handheld.

Asus ROG Ally X: High Demand Outstrips Supply

Asus is scaling up production for its popular ROG Ally X gaming handheld due to overwhelming customer demand. The company has confirmed that the premium models of the device have been in short supply since its launch.

This positive market reception is projected to generate between $96 million and $160 million in sales for the Ally product line this quarter alone. Asus acknowledges that its initial stock levels did not fully meet the enthusiastic consumer interest.

To address this, Asus is collaborating closely with component suppliers to boost manufacturing output and close the existing demand gap. The company is committed to ensuring the ROG Ally continues to be a central offering within its gaming device range.

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