What is Apple's new holiday ad called?

Apple's new holiday ad is called "A Critter Carol" and features woodland creatures.

What phone was Apple's "A Critter Carol" filmed on?

The "A Critter Carol" ad was filmed entirely on the recently released iPhone 17 Pro.

What is the theme of Apple's "A Critter Carol" ad?

The theme of Apple's "A Critter Carol" ad is "Friendship Is a Gift," emphasizing connection and creativity.

Home / Technology / Apple's iPhone 17 Holiday Ad: Critters Sing for Friendship

Apple's iPhone 17 Holiday Ad: Critters Sing for Friendship

27 Nov

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Summary

Apple's new holiday ad features handmade animal puppets singing a song.
The commercial showcases the iPhone 17 Pro's camera features like 8x Zoom.
The ad aims for a tactile, handcrafted feel, contrasting with tech's digital nature.

Apple's iPhone 17 Holiday Ad: Critters Sing for Friendship

Apple has unveiled its heartwarming holiday advertisement, "A Critter Carol," a visually rich narrative centered around friendship and captured entirely on the new iPhone 17 Pro. The campaign features a delightful ensemble of nine handmade animal puppets, bringing a touch of tactile craftsmanship to the digital age.

Directed by Mark Molloy, the commercial follows a group of forest creatures who discover a lost iPhone 17 Pro. They use the device to record themselves singing a song about friendship, emphasizing themes of connection and creativity. This approach intentionally contrasts with the purely digital, drawing attention to the value of human artistry.

The "Critter Carol" ad is designed to showcase the iPhone 17 Pro's advanced camera features, such as 8x Zoom and Dual Capture, allowing for immersive storytelling. This campaign aims to evoke warmth and connection, following a previous ad misstep with its "Crush!" iPad commercial.