Apple's $6,000 Vision Pro Headset Faces Content Drought in 2025

As of November 10th, 2025, Apple's highly anticipated Vision Pro headset has been on the market for several months, but it appears to be facing some significant challenges. The main benefit of the device is its sharper and smoother visuals, now running at up to 120Hz, which makes the overall experience more comfortable. This is particularly useful when connecting the Vision Pro to a Mac to create a giant virtual display, as even smaller text remains crisp and readable.

However, one of the biggest issues with the Vision Pro is the dearth of content available for the platform. While there are some cool apps available natively, the overall selection is quite limited, and there's nothing that users would want to engage with for more than a quick demo. The App Store currently has around 3,000 Vision Pro-specific apps and games, but this pales in comparison to the millions of apps that can simply be used as floating iPads.

Consuming video content remains the best use case for the Vision Pro, with some impressive native spatial videos, including a new Metallica concert. But even this content can only keep users engaged for a weekend at best. The rest of the time, users will be relegated to watching 2D content in a virtual theatre.

Compounding the content issue is the Vision Pro's steep $6,000 price tag. While this may be a fair price for the hardware, it's a significant barrier for most consumers, especially when considering that Meta's latest headset, the Quest 3S, can be purchased 12 times over for the same price. Apple's device may outperform the Quest 3S in terms of hardware and functionality, but the lack of a compelling use case makes it a tough sell for the average user.