Apple CEO's Foldable iPhone Gamble: $2,000 Price Tag

Apple's new CEO, John Ternus, is reportedly being set up to launch a highly anticipated foldable iPhone, slated to debut with a $2,000 price tag. This move aims to position Ternus as the face of a significant new product category, leveraging his past success leading the original iPad project. The narrative will emphasize his central role in this new device's development.

This launch comes as the Apple Vision Pro, introduced under Tim Cook's tenure at $3,499, faces a mixed legacy. Conventional wisdom suggests that focusing on smart glasses might have been a more prudent direction than releasing such an expensive headset. The upcoming foldable iPhone, while also a considerable expense, presents a more familiar concept to consumers.

Samsung has previously released foldable phones at a similar price point, indicating market precedent. Analysts predict Apple could surpass its record quarterly earnings, forecasting nearly $150 billion for the December quarter. Despite the high cost, the foldable iPhone's familiarity and the established market for such devices suggest this prediction may hold true.