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Apple Cracks Down on AI Nude Deepfakes
17 Oct
Summary
- Apple updated App Store rules against AI-generated nude imagery.
- Apps must now actively filter, report, and prevent nonconsensual content.
- Developers face app removal and potential bans for violations.
Apple has announced a significant update to its App Store moderation policies, specifically targeting apps that can generate nonconsensual intimate imagery, such as AI-generated deepfake nudes. Previously, pornographic material was banned, but now, apps with the potential to create such content must proactively filter it, provide reporting features, and prevent uploads.
These enhanced self-policing requirements extend to developers, who must ensure their applications do not violate the new rules. The update also includes a new prohibition against 'bait and switch' tactics, where apps misrepresent their capabilities. Violators risk having their apps removed from the App Store, and their developers may lose the ability to submit future applications.
