Apple's AI Health Coach Plans Scaled Back

Apple is reportedly rethinking its extensive plans for an AI-powered health coach, according to recent reports. The initiative, internally known as 'Mulberry,' was initially intended to integrate various health-related AI capabilities into a single coaching experience.

However, the project is now slated to be deconstructed. Its components will likely be rolled out as separate features over time, a strategy Apple has employed for other health tools integrated into devices like the Apple Watch and AirPods.

This strategic shift coincides with leadership adjustments in Apple's health technology sector. The company faces mounting pressure from competitors, including other tech giants and specialized health companies, intensifying the race in the digital health market.

Previously, Apple had developed a dedicated studio for a revamped health services app, envisioning virtual and video wellness content integrated with its existing health tools and devices. While the specific integrated package may not materialize, elements of this content and software are still expected to be released.