What is Apple Creator Studio?

Creator Studio is Apple's new offering that replaces the iWork brand, featuring a paid subscription for pro creative apps and premium content for its office suite.

Is iWork still available from Apple?

Apple has removed primary customer-facing mentions of the iWork brand, redirecting its webpage to the new Creator Studio offerings, though some older support documentation may still reference it.

Are Apple's office apps still free?

Yes, the standard versions of Apple's office applications, formerly part of iWork, remain free for users, a policy Apple introduced in 2013.

Home / Technology / Apple Retires iWork Brand for Creator Studio

Apple Retires iWork Brand for Creator Studio

17 Feb

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Summary

Apple has replaced the iWork brand with Creator Studio.
Creator Studio offers a new paid subscription for pro creative apps.
The standard versions of Pages, Keynote, and Numbers remain free.

Apple has phased out its iWork brand, a suite of productivity apps that served users for over twenty years. The company has replaced mentions of iWork with its new offering, Creator Studio, which launched in mid-January 2026. Creator Studio includes a new paid subscription tier, available for $12.99 per month or $129 annually.

This subscription bundles professional versions of applications like Final Cut Pro and Logic Pro, alongside premium content for Pages, Keynote, and Numbers. Apple is emphasizing AI-powered features and on-device intelligence with Creator Studio. Crucially, the standard, free versions of Pages, Keynote, and Numbers are being maintained, a practice Apple established in 2013.

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