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Apple Retires iWork Brand for Creator Studio

17 Feb

Summary

Apple has replaced the iWork brand with Creator Studio.
Creator Studio offers a new paid subscription for pro creative apps.
The standard versions of Pages, Keynote, and Numbers remain free.

Apple has phased out its iWork brand, a suite of productivity apps that served users for over twenty years. The company has replaced mentions of iWork with its new offering, Creator Studio, which launched in mid-January 2026. Creator Studio includes a new paid subscription tier, available for $12.99 per month or $129 annually.

This subscription bundles professional versions of applications like Final Cut Pro and Logic Pro, alongside premium content for Pages, Keynote, and Numbers. Apple is emphasizing AI-powered features and on-device intelligence with Creator Studio. Crucially, the standard, free versions of Pages, Keynote, and Numbers are being maintained, a practice Apple established in 2013.

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