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Apple's 'Pro and Tell' Event: New MacBooks Incoming!
19 Oct
Summary
- Apple announced a 'Pro and Tell' event for October 28th.
- New OLED touchscreen MacBook Pro models are expected.
- Price increases due to memory crisis may affect new device costs.
Apple has confirmed a special hardware launch event, dubbed 'Pro and Tell,' set to take place on Thursday, October 28, at 10 a.m. PT in Los Angeles. Invitations have been extended to journalists and creators, signaling the imminent unveiling of significant new products.
The company is widely anticipated to introduce its first-ever MacBook Pro models featuring both a touchscreen and OLED display. This event follows a series of recent announcements from Apple, including the iPhone 18 Pro and the Apple HomeView smart display.
Speculation also suggests an update to the iPad Mini, potentially with an OLED display, might be announced. However, these new devices are expected to carry a substantial price tag. Consumers have already faced price increases in 2026, largely attributed to the global memory crisis, which could significantly impact the cost of Apple's upcoming premium offerings.
