Home / Technology / Apple Limits iPhone Duo to Two Per Customer
Apple Limits iPhone Duo to Two Per Customer
22 Oct
Summary
- Apple is limiting iPhone Duo purchases to two units per customer.
- This is Apple's first foldable phone, entering a competitive market.
- Analysts predict the iPhone Duo will capture significant market share.
Apple has implemented a purchase limit for its new iPhone Duo, restricting customers to a maximum of two units per order. This marks a notable shift, as such restrictions on phone sales have not been seen for many years, with the original iPhone in 2007 and the iPhone 5 in 2012 having similar limits.
The iPhone Duo is Apple's inaugural foldable device, entering a market where Samsung, Motorola, and Google have already established a presence. Despite existing competition, industry analysts project that the Duo will quickly secure a substantial portion of the foldable market share.
Initial customer demand appears to align with these positive forecasts, with preorders extending delivery estimates to late January 2027. Early reviews are favorable, highlighting the device's refined design and cohesive user experience, even acknowledging it as a first-generation product. Competitors like Verizon, AT&T, T-Mobile, and Best Buy also offer the device, though typically tied to carrier plans.
