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Apple Taps Google Gemini for Siri Upgrade
12 Jan
Summary
- Apple will integrate Google's Gemini AI model into its upcoming Siri version.
- A multi-year contract will see Gemini power Apple's AI features.
- This partnership aims to boost Apple's AI capabilities and device sales.

Apple has announced a strategic, multi-year partnership with Google, integrating the tech giant's Gemini AI model into the upcoming, updated version of Siri. This collaboration is set to enhance Apple's AI capabilities and is expected to unlock innovative new experiences for users upon its launch later this year.
The agreement positions Gemini at the core of Apple's future AI strategy, potentially accelerating the release of its advanced AI-powered voice assistant. This move addresses concerns about Apple's standing in AI development compared to competitors and aims to bolster device sales following recent challenges.
While financial terms were not disclosed, the partnership is viewed positively by Wall Street analysts. Apple has stated that its AI features, including the new Siri, will continue to prioritize user data security by running on devices or within secure cloud environments.




