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Apple Fitness+ Layoffs Hint at Health App Merger
20 Sep
Summary
- Apple Fitness+ has undergone recent layoffs affecting guided workout teams.
- The cuts may signal a consolidation of health and fitness features.
- Apple's head of services seeks broader changes to its health strategy.
Recent layoffs at Apple Fitness+ are fueling speculation about a potential consolidation of the service into the main Apple Health app. A small number of employees, primarily working on guided workout features like Time to Walk and Time to Run, were affected by these job cuts.
This development aligns with reports from February suggesting Apple's head of services, Eddy Cue, is pushing for broader changes to the company's health strategy. Previously, plans for an AI-powered virtual health coach app, codenamed "Mulberry," were revised, with its features intended for integration into the Health app.
The layoffs and strategic realignment come shortly after the Health app received a significant update in the iOS 27.2 beta. The move may indicate that dedicated features for beginner-focused content, like audio runs for New Year's resolutions, might be phased out as Apple streamlines its health offerings into a unified platform.