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Surprise and Shine: Apple's Next Big Unveiling!
26 Aug
Summary
- Apple's 'Surprise and shine' event is set for Sept. 9.
- New iPhone 18 lineup and a foldable iPhone Ultra expected.
- John Ternus takes over as CEO for his first keynote.
Apple's annual iPhone launch event, branded "Surprise and shine," is scheduled for September 9th at 10 a.m. Pacific Time. This highly anticipated gathering will be broadcast live across multiple platforms, including YouTube, Apple's official website, and Apple TV. The company is expected to introduce the next generation of iPhones, possibly including the iPhone 18 series and a rumored foldable device named the iPhone Ultra.
This event carries particular significance as it will be the first keynote address led by John Ternus, who officially becomes Apple's CEO on September 1st, succeeding Tim Cook. Ternus, previously the Senior Vice President of Hardware Engineering, will set the tone for a new era at the tech giant.
Furthermore, Apple is poised to enter the foldable smartphone market, a space long occupied by competitors. The introduction of a foldable iPhone would represent a major evolution for the product line. The event also signals progress for the Siri AI beta, bringing Apple closer to a broader AI integration.
