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Apple Eyes Screen-less Fitness Tracker
23 Sep
Summary
- Apple is investigating a screen-less fitness tracker.
- Prototypes for a fabric band with sensors exist.
- The device could launch no earlier than 2028.
Apple is currently investigating the possibility of developing a screen-less fitness tracker, a move that would place it in direct competition with firms like Whoop. This exploratory effort involves the creation of multiple prototypes for a device described as a thin fabric band equipped with a sensor-laden computing module.
Should Apple proceed with this project, the new fitness tracker is not anticipated to be released until at least 2028. This initiative represents a distinct product category from Apple's existing Apple Watch, which offers a range of health and workout tracking capabilities.
The company is also undergoing significant internal changes, including a CEO transition, and is addressing external challenges such as supply chain cost increases. Despite these factors, Apple has committed to launching a series of new products, including foldable phones and updated computing devices.
