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Apple's New Tools Enforce Age Limits Globally
25 Feb
Summary
- Apple introduces new age assurance tools for app developers.
- Apps rated 18+ will be blocked in Brazil, Australia, and Singapore.
- US states Utah and Louisiana will implement new age verification measures.
Apple has announced new age assurance tools to address a rise in age verification laws worldwide. These updates aim to help developers comply with regulations in various countries and U.S. states. Starting immediately, the company will block the download of apps rated 18+ in Brazil, Australia, and Singapore unless users confirm they are adults.
Furthermore, Apple is expanding its Declared Age Range API, currently in beta testing. This tool enables developers to determine a user's age category without needing their personal details like date of birth. This technology will be implemented for new users in U.S. states such as Utah and Louisiana, ensuring compliance with local mandates.
The company's updated tools also include provisions for specific app content. For instance, games featuring loot boxes will receive an 18+ rating in Brazil. Apple's proactive measures demonstrate a commitment to evolving regulatory landscapes concerning digital content and user age.
