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Amazon's New Phone: Can It Beat Past Failures?
20 Mar
Summary
- Amazon is reportedly developing a new smartphone internally codenamed 'Transformer'.
- Past attempt, the Fire Phone, failed largely due to lack of Google Play support.
- Success hinges on embracing Google services and avoiding the previous AppStore issues.
Amazon is reportedly developing a new smartphone, internally codenamed 'Transformer,' with a potential 2026 launch. This venture represents a significant second attempt in the smartphone arena, recalling the company's previous effort, the Fire Phone, which was launched in 2014 and later discontinued. The original Fire Phone's failure is largely attributed to its exclusion of Google Play services and a subpar Amazon AppStore experience.
