Showrunner Advocates for AI in Hollywood: 'Fundamental Change' Underway

In November 2025, the showrunner of Amazon Prime Video's hit series "House of David" has openly advocated for the increased use of AI technology in Hollywood. Jon Erwin, the creator of the faith-based production, revealed that the second season of "House of David" features between 350 and 400 AI-generated images.

Erwin explained that the cost of using AI to augment the show's visuals was significantly lower than the time and expense required for traditional visual effects methods. He compared the process to "puppeteering," where the real-world camera and actors serve as the "hand inside the puppet," while the digital world is created using AI tools.

The showrunner, whose production company The Wonder Project has seen exponential growth in its use of AI between the first and second seasons of "House of David," believes this technology is a "fundamental change" that will shape the future of the industry. Erwin has experimented with AI tools from various providers, including Runway, Luma, Google, and Adobe, to create a stack of image generators, up-res tools, and video generators.

Despite the ongoing moral and artistic debates surrounding AI in Hollywood, as well as concerns about its environmental impact and content quality, Erwin remains a vocal advocate for the technology. He argues that filmmakers should embrace AI as a boundary-pushing new tool, even as some industry figures, such as director Guillermo del Toro, have expressed strong opposition to its use.