Amazon's AI visual search for clothes & home goods launched

Amazon has launched a new feature on its mobile app that generates AI images based on user descriptions for clothing and home goods. This visual search tool aims to assist shoppers who struggle to recall specific product names or styles, enabling them to search by descriptive terms like "draped collar."

This AI-driven search capability was made available on Amazon's Android and iOS applications. It allows users to tap on generated images that best match their needs and then search for similar items.

Google introduced a comparable AI feature last year, showcasing AI-generated outfits and decor to help users find real-world product equivalents. The increasing integration of AI technologies like Gemini and ChatGPT is reshaping the online retail landscape.

Additionally, Amazon is employing AI for its "shop by style" feature, presenting AI-generated collages of suggested outfits that include the searched clothing item. While the collages are AI-created, the depicted clothing items are real and available for purchase.