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Amazon LEO: Satellite Internet Race Heats Up
3 Jul
Summary
- Amazon's LEO aims for limited US internet service this year.
- Starlink, launched in 2019, already serves over 150 countries.
- The satellite internet market is projected to reach $35.7 billion by 2033.
Amazon's satellite internet venture, LEO, is set to commence limited service for US customers later this year. This marks a significant step, though it enters a field already dominated by Starlink, which boasts thousands of satellites and widespread international coverage since its 2019 debut. Amazon's LEO has launched 29 more satellites, bringing its total to 396, with plans for thousands more to achieve widespread coverage.
The satellite internet market is experiencing rapid growth, with projections estimating its value to soar from $13.3 billion in 2026 to $35.7 billion by 2033. This expansion is considered a substantial threat to established fixed internet providers. LEO plans to utilize larger rockets for faster satellite deployment and aims to have 7,727 satellites operational by 2035.
Both LEO and Starlink operate in low-Earth orbit, enabling faster speeds and more affordable satellite installation. Amazon is also pursuing the direct-to-device market, evidenced by its acquisition of Globalstar. While LEO's initial service is limited to the US and two airlines, its extensive plans suggest a strong competitive future.
