When did Alexa.com last redirect before this relaunch?

Alexa.com previously redirected to an information page and was discontinued in 2022.

What is Alexa Plus and how can I access it?

Alexa Plus is Amazon's revamped digital voice assistant, accessible via Alexa.com. Access is currently limited and requires an Early Access program membership, potentially including a Prime Membership or a $19.99 monthly subscription.

How does the new Alexa Plus web interface compare to ChatGPT?

The new Alexa Plus web interface aims to compete with AI assistants like ChatGPT by offering enhanced interaction through a keyboard and larger screen, integrating smart home controls and file management.

Home / Technology / Alexa Web Interface Goes Live, Rivals ChatGPT

Alexa Web Interface Goes Live, Rivals ChatGPT

17 Dec, 2025

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Summary

Alexa.com now offers a new web interface for Alexa Plus.
The interface provides keyboard interaction and smart home controls.
It positions Alexa Plus as an AI competitor to ChatGPT and Gemini.

Alexa Web Interface Goes Live, Rivals ChatGPT

Amazon has brought Alexa.com back online, introducing a new web interface for its enhanced digital voice assistant, Alexa Plus. Previously, the site redirected to an information page, but it now provides a user-friendly chat-like experience accessible via a web browser.

This new interface allows users to interact with Alexa Plus using a keyboard and view information on a larger screen, complementing its existing capabilities on Echo devices and in the app. It offers features such as smart home control, calendar access, and file uploads, integrating Alexa more deeply into daily workflows.

The relaunch signifies Amazon's ambition to position Alexa Plus as a direct competitor to leading AI assistants like ChatGPT, Claude, and Gemini. While currently in a limited rollout for Alexa Plus Early Access members, it marks a significant step towards making Alexa a ubiquitous AI assistant.