Alexa+ Becomes Your Personal Shopping Assistant

Amazon is significantly enhancing Alexa+'s shopping capabilities, aiming to fulfill its vision of a voice-controlled shopping assistant. New features are rolling out to users in the U.S. and Canada, designed to make shopping via Echo devices more seamless and personalized. The company is equipping Echo devices with screens to serve as dedicated shopping hubs, offering an intuitive interface for managing purchases and deliveries.

These upgraded Echo devices will now feature a "Shopping Essentials" experience, enabling users to track deliveries in real-time, review recent orders, and get reminders for essential items. Shoppers can easily add products to their cart directly from the screen interface for checkout. Furthermore, Alexa+ is gaining the ability to offer personalized gift recommendations based on occasion or recipient, simplifying the gift-buying process for users.