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AI Virtual Try-On Revolutionizes Retail
22 Aug
Summary
- Shoppers can virtually try on clothes in under one second.
- AI Fashion Advisor offers personalized styling based on preferences.
- Technology aims for a futuristic, interactive, and technology-led retail experience.
PointAI, a specialist in Simulation AI for commerce, is introducing its advanced In-Store Virtual Trial Room and AI Fashion Advisor. These technologies were showcased as the AI partner for Aditya Birla Fashion and Retail Limited (ABFRL) at the Aditya Birla Fashion Excellence Day in Mumbai on August 22, 2026. The goal is to integrate these innovations into ABFRL's brand stores, creating more futuristic and interactive retail environments.
The virtual trial room enables shoppers to try on garments virtually in approximately one second. It utilizes PointAI's patented physics-based simulation, trained on over 200,000 body types, to accurately visualize clothing on different figures rapidly and cost-effectively, a significant improvement over slower generative AI solutions.
Alongside the virtual try-on, an AI Fashion Advisor will assist shoppers by recommending styles based on personal preferences and body profiles. This dual approach aims to offer a personalized and engaging in-store journey, merging digital capabilities with physical retail spaces.
PointAI is exploring a broad deployment across ABFRL's extensive network of nearly 3,000 stores throughout India. This initiative could introduce one-second virtual try-on and AI-assisted fashion guidance to a vast consumer base, marking a significant step in transforming physical retail infrastructure.
