How many Brits use AI for sex advice, according to the Lovehoney report?

The Lovehoney report found that 15% of Brits currently use AI for sex advice, and 10% would like to.

What is 'chatfishing' related to AI and dating?

'Chatfishing' refers to the widespread phenomenon of being unknowingly chatted up by AI on dating platforms.

What percentage of young men have used AI as a romantic partner?

As many as one in three young men have reportedly tried AI as a romantic partner.

Home / Technology / AI is the New Third Wheel in British Bedrooms

AI is the New Third Wheel in British Bedrooms

12 Dec, 2025

•

Summary

15% of Brits use AI for sex advice; 10% want to.
Many turn to AI for dating help, coining 'chatfishing'.
One in three young men have used AI as a romantic partner.

AI is the New Third Wheel in British Bedrooms

Artificial intelligence is rapidly influencing the romantic and sexual lives of people across the UK. A recent report highlights that 15% of individuals are now using AI for sex advice, a trend particularly strong among Gen Z and millennials. This technology serves as a discreet sounding board for intimacy questions, surpassing conversations with friends or partners for some.

Beyond sex advice, AI is also becoming a popular dating coach. Individuals seek instant feedback on text messages and dating app interactions. This has spawned the term 'chatfishing,' referring to interactions with AI-powered profiles on dating platforms, contributing to declining trust in online dating.

More concerning is AI's emergence as a romantic partner. The report indicates that one in three young men have experimented with AI companions, such as 'AI girlfriend platforms.' This raises significant concerns about dependency on artificial relationships, potentially distorting perceptions of intimacy and hindering the development of real-world interpersonal connections.