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AI Hype: Is Your Tech Smarter, Or Just Trendy?
8 Feb
Summary
- AI is overused in new tech, even when irrelevant.
- Logitech G focuses on player data, not AI, for esports.
- AI in products must improve them without compromising integrity.
The current tech landscape is heavily influenced by Artificial Intelligence, with many devices marketed as "AI-powered" even when AI is not integral. Examples include smart refrigerators and webcams, which often utilize existing machine learning systems rather than true AI.
However, AI does offer genuine advantages in some applications, such as enhancing battery life in laptops with NPUs or boosting gaming performance with Nvidia DLSS. Despite these benefits, a significant portion of consumers are hesitant to adopt AI-enhanced devices.
Logitech G, in contrast, has developed its Pro X2 Superstrike gaming mouse for esports by analyzing extensive player data, deliberately excluding AI. This approach underscores a commitment to competitive integrity.
Company representatives state that while Logitech G explores AI for product development, its application in esports peripherals will not compromise fair play. AI will only be integrated if it measurably improves a product without offering an unfair advantage, avoiding the trend of simply adding AI for marketing purposes.
