Home / Technology / AI Talent Studio Xicoia in Talks with Agents for First AI Actress Tilly Norward
AI Talent Studio Xicoia in Talks with Agents for First AI Actress Tilly Norward
27 Sep, 2025
Summary
- Xicoia, an AI talent studio, in talks with talent agents to sign its first AI actress, Tilly Norward
- Entertainment industry quietly embracing AI technology, expect public announcements soon
- Luma AI's new Studio Dream Lab LA also working on AI developments in entertainment

According to a recent panel discussion at the Zurich Summit, the entertainment industry has been quietly embracing AI technology, and the public can expect to see high-profile announcements about AI projects in the coming months.
Eline Van der Velden, the founder of the AI talent studio Xicoia, revealed that her company is in talks with a number of talent agents interested in signing its first creation, AI actress Tilly Norward. This would make Norward one of the first AI actresses to get representation with a traditional talent agency.
Meanwhile, Verena Puhm, the head of Luma AI's new Studio Dream Lab LA, also reported a similar uptick in interest from studios and other media companies in embracing AI technology. Puhm said that while some studios were initially hesitant, the mood has changed, and they are now actively seeking to integrate AI into their workflows and projects.
Both Van der Velden and Puhm suggested that the entertainment industry's embrace of AI technology has been happening behind the scenes, and the public can expect to see more announcements and developments in the near future.