How does Obsidian Studio approach AI in creative production?

Obsidian Studio integrates AI as a tool to extend human artists' abilities, emphasizing 'Humans over Hype' and ensuring AI reflects the director's vision.

What is Kling AI's role in cinematic workflow?

Kling AI provides advanced native 4K model capabilities, showcasing hybrid models of live-action and AI, and fully AI-generated films to enable creators.

How are major studios adopting AI in production?

Major studios like Netflix and Amazon are exploring AI's possibilities, with adoption increasing as creators learn to incorporate the technology into their workflows.

Home / Technology / AI in Creativity: Humans Over Hype

AI in Creativity: Humans Over Hype

29 Apr

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Summary

Obsidian Studio integrates AI as an extension of human artists' abilities.
AI's role is to enhance creativity, not to replace human talent.
The studio partners with Chinese tech firm Kling AI for advancements.

Obsidian Studio, co-founded by Wes Walker and Louis Gheysens, is at the forefront of integrating artificial intelligence into creative content production. The studio's guiding principle is 'Humans over Hype,' emphasizing AI as a tool to augment, not replace, human creativity. Walker states that the goal is for AI to reflect the director's vision, not to be a shortcut.

Founded in 2025, Obsidian Studio collaborates with Chinese technology company Kling AI, utilizing their advanced native 4K model capabilities. This partnership aims to showcase hybrid models combining live-action with AI and fully AI-generated films at events like the upcoming panel at Cannes on May 18, hosted by Kling AI.