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VFX Expert: Clear Labels Needed for AI-Generated Content
3 Nov
Summary
- Actors' images are being misused to create fake AI content.
- Social media platforms must clearly mark AI-generated images.
- Digital artists face job displacement due to AI tools.
Artificial intelligence has enabled the creation of fake photos and videos featuring actors, raising significant concerns within the entertainment industry. Celebrities like Janhvi Kapoor and Keerthy Suresh have publicly addressed the misuse of their likenesses through AI. CB Arun Kumar, a VFX expert, advocates for stricter regulations requiring social media platforms to distinctly label AI-generated content.
Kumar asserts that while deceptive content predates AI, the technology now facilitates its rapid creation for financial gain. He emphasizes that blaming AI technology entirely is unproductive, distinguishing between criticism of AI itself and addressing its illegal or unethical applications. The expert also points out the challenges AI poses to digital artists, as companies increasingly opt for AI tools over human professionals for faster output.
He advises artists to integrate AI into their skillsets to improve their career prospects. Kumar concludes that AI is an inescapable aspect of modern life, and individuals must learn to collaborate with it rather than dismiss it.
