Cate Blanchett Launches AI Consent Tool

Cate Blanchett introduced the Human Consent Registry in Brussels, a new free tool designed to give individuals control over how artificial intelligence firms utilize their personal attributes. Available online, the registry allows anyone to specify whether their identity, image, voice, or likeness can be used by AI systems, offering options to permit, permit with conditions, or prohibit usage.

Blanchett emphasized that human consent is not a barrier to technological progress, asserting that the issue affects everyone online, not just public figures. The registry was launched by RSL Media, a non-profit co-founded by Blanchett. This effort comes as the European Parliament has become a global leader in AI regulation, with figures like Steven Soderbergh supporting the tool as beneficial for both companies and creators.

Other Hollywood figures, including Darren Aronofsky, also attended events discussing AI's role in storytelling. These discussions highlight the ongoing dialogue surrounding AI's capabilities and the need for robust mechanisms to ensure creators retain control over their digital identities.