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AI Chatbots Surpass Amazon, X in Visitor Numbers
8 Dec, 2025
Summary
- ChatGPT ranks as the fifth most popular global website.
- AI chatbot web visits increased 76% year-on-year.
- Older users are increasingly adopting AI chatbot technology.
Chatbots have become a dominant force online, surpassing established internet giants such as Amazon, X, and Reddit in raw visitor numbers by mid-2025. ChatGPT now holds the distinction of being the fifth most visited website globally, trailing only Google, YouTube, Facebook, and Instagram by September 2025.
The overall growth in AI chatbot usage is substantial, with web visits to all leading platforms increasing by 76% annually, while mobile app sessions have seen a sevenfold increase. ChatGPT alone accounted for 6.3 billion visitors in September, representing 76% of all traffic to generative AI platforms, with Google's Gemini following at over one billion users.
Furthermore, the demographic of AI chatbot users is expanding. While younger users (18-34) still form the majority, their share has decreased to 53% in 2025, with users aged 45 and above now comprising nearly 30% of usage. Despite its leading position, OpenAI is reportedly concerned about maintaining market share amidst strong competition.
