What is ElevenLabs' Iconic Marketplace?

ElevenLabs' Iconic Marketplace is a platform where companies can request access to iconic celebrity voices for projects, with the aim of managing consent, compensation, and credit.

How are deceased celebrities' voices available on ElevenLabs?

The voices of deceased celebrities like Maya Angelou and Alan Turing are available through licensing decisions made by others, or on behalf of their estates, as they could not provide direct consent.

What is AI voice fraud or vishing?

AI voice fraud, known as vishing, involves using AI to replicate the voice of someone a victim knows to manipulate them into transferring money or sharing sensitive information.

Home / Technology / AI Voice Marketplace: Celebs License Digital Sound

AI Voice Marketplace: Celebs License Digital Sound

14 Mar

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Summary

ElevenLabs launched a marketplace for licensed celebrity AI voices.
Deceased celebrities' voices are available without their consent.
AI voice fraud could reach $40 billion by 2027.

AI Voice Marketplace: Celebs License Digital Sound

AI company ElevenLabs announced in early March 2026 the availability of Michael Caine's voice for licensing through its ElevenReader app and Iconic Marketplace. This platform allows companies to request access to celebrity voices for various projects.

Matthew McConaughey is also utilizing ElevenLabs, with over 25 other iconic voices like Judy Garland and Alan Turing reportedly available. However, the voices of deceased individuals were licensed without their direct consent, prompting discussions on digital legacy and estate rights.

While ElevenLabs frames its Iconic Marketplace as a controlled, consent-based system for living performers, concerns persist about the implications of using familiar voices for AI interactions. The technology’s advancement significantly blurs the line between real and synthesized audio.