AI to Unlock India's 60 Million MSMEs for E-commerce

Artificial Intelligence is set to significantly expand India's e-commerce landscape by integrating millions of micro, small, and medium enterprises (MSMEs) into the digital economy. Shiprocket CEO Saahil Goel emphasized that AI can bridge the digital divide, enabling businesses nationwide to connect easily. He noted that approximately 60 million MSMEs still need to come online.

Goel suggested that AI can leverage voice and support unconventional business models, facilitating transactions for millions more. He also stressed the importance of developing AI tailored for Indian use cases and consumers, advocating for shared data pools from various industry players to foster India-specific technological sovereignty and develop solutions like customer blacklisting for return issues.

The adoption of AI is anticipated to be a net positive for job creation and productivity. Goel envisions AI democratizing digital commerce by reducing startup costs, which will spur entrepreneurship and generate employment in logistics and warehousing. While AI may automate mechanical tasks, it will free up human workers for more creative and people-focused roles, driving significant productivity gains.

Discussions at the India AI Impact Summit 2026, supported by the government, focused on aligning AI strategies among stakeholders. Goel expressed optimism about developing responsible consumer policies for India and integrating AI with digital public infrastructure like ONDC and UPI for the nation's digital advancement.