What is the eNOugh AI bodyguard badge?

eNOugh's AI bodyguard badge is a wearable device that uses artificial intelligence to detect threats and alert authorities, while also streaming live footage and location.

Who is Kevin Hartz and why did he back eNOugh?

Kevin Hartz is the founder of Eventbrite and a Silicon Valley multi-millionaire investor who has backed eNOugh, seeing potential in its AI safety technology.

When will the eNOugh AI safety badge be available?

The eNOugh AI safety badge is planned for launch in the second quarter of next year, priced at £99 plus an £8 monthly subscription.

Home / Technology / AI Bodyguard for Women Launched

AI Bodyguard for Women Launched

7 Dec, 2025

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Summary

AI badge detects threats and alerts operators to contact police.
Device streams live footage, wearer's location, and records evidence.
Product to launch next year at £99 with an £8 monthly subscription.

A groundbreaking AI-powered 'bodyguard' badge is being developed by eNOugh, a British startup founded by UCL students, to bolster women's street safety. The device is designed to intelligently discern threatening situations, automatically alerting a monitoring operator to contact emergency services. This technology aims to offer immediate protection and vital evidence collection.

Through its integrated camera and microphone, the eNOugh badge streams live footage and the wearer's precise location to a central operator. Co-founder Ina Jovicic was inspired to create the solution after experiencing a personal attack, driving the development of AI that can distinguish escalating dangers from everyday arguments based on visual and auditory cues.

The innovative safety badge is slated for release in the second quarter of next year. It will retail at £99, complemented by a monthly subscription fee of £8 for continued service. The company has secured significant backing from Silicon Valley investor Kevin Hartz, signaling strong potential for the technology.