Rolex, Patek, Tudor: Centenary Celebrations at Watch Show

The 2026 watch industry gathering in Geneva is poised to be the largest ever, despite a lingering downturn affecting Swiss watchmakers. This year's event is highlighted by significant anniversaries, including Patek Philippe's 50th for the Nautilus and Tudor's centenary. Notably, Rolex is celebrating 100 years of its groundbreaking Oyster case, the first mass-produced waterproof wristwatch, and the 70th anniversary of its Day-Date model.

Amidst these landmark celebrations, IWC has introduced a revolutionary timepiece designed specifically for human spaceflight. This new watch, developed in partnership with Vast, the company behind the forthcoming Haven-1 space station, eliminates the traditional crown. All its functions, including winding and time-setting for two time zones, are managed by a patent-pending rotating bezel with a unique Vertical Drive system, addressing the practical challenges astronauts face with gloved hands.