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Zegna taps Ballon d'Or winner for brand ambassador role
29 May
Summary
- Zegna names Ousmane Dembélé as global brand ambassador.
- Dembélé is a 2025 Ballon d'Or winner and World Cup star.
- The player prefers Zegna's understated style over flashy logos.
Italian luxury menswear brand Zegna has announced Ousmane Dembélé as its new global brand ambassador. This partnership marks Zegna's first with a soccer player and comes as Dembélé prepares for the upcoming World Cup. Dembélé, recognized as the 2025 Ballon d'Or winner, is set to be a prominent figure in the tournament.
He was recently in good spirits, despite a heatwave affecting a hotel event, discussing his new role. Dembélé sees the World Cup as the ultimate goal for a soccer player and is determined to win another trophy for France. The player noted the increasing importance of personal style among soccer stars, comparing team arrivals to fashion week.
Dembélé, who has been a customer of Zegna since his time in Barcelona, favors the brand's understated aesthetic, appreciating its quiet luxury over flashy logos. He wore a custom Zegna tuxedo to the Ballon d'Or ceremony, accessorized with a Richard Mille watch, highlighting his confidence in the brand's artistic director, Alessandro Sartori.
Zegna stated that Dembélé embodies determination, resilience, and respect for fair play, making him a role model. Dembélé also reflected on how good presentation influences confidence, recalling advice to 'look good' even if performance falters.
