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WPL 2026 Signs 15 Sponsors Amidst Rising Interest
8 Jan
Summary
- Fifteen sponsors have committed to the TATA Women's Premier League 2026.
- Advertiser interest in women's sports and live content is significantly growing.
- The league offers integrated visibility across TV and digital platforms.
The TATA Women's Premier League 2026 has attracted 15 sponsors, highlighting a notable increase in advertiser engagement with women's sports. This strong commercial backing suggests a growing confidence in the WPL as a premier sports property. Brands are increasingly recognizing the value of connecting with diverse audiences through live sporting events.
The diverse sponsor roster includes major companies such as Dream11, Berger Paints, Astral Pipes, Thums Up, Reliance Trends, Amul, SBI, Royal Stag Barrel Select, Tata Capital, Joy Personal Care, Asian Paints, Kajaria Tiles, LIC, Tata Motors, and Star Health. This extensive list demonstrates the league's significant market appeal.
JioStar will broadcast and stream the TATA Women's Premier League 2026 across its television and digital networks. This integrated approach provides sponsors with enhanced visibility across multiple touchpoints, reinforcing the league's commercial momentum and the attractiveness of women's cricket for marketing investments.
