Who are the sponsors for the TATA Women's Premier League 2026?

The TATA Women's Premier League 2026 has 15 sponsors, including Dream11, Berger Paints, Thums Up, and Amul, among others.

Why is there growing advertiser interest in women's cricket?

Advertisers are increasingly drawn to women's cricket due to its growing reach, ability to connect with diverse audiences, and its status as a high-engagement live sports content property.

How can advertisers reach audiences during the WPL 2026?

Advertisers can gain integrated visibility through JioStar's television and digital platforms, which will broadcast and stream the TATA Women's Premier League 2026.

Home / Sports / WPL 2026 Signs 15 Sponsors Amidst Rising Interest

WPL 2026 Signs 15 Sponsors Amidst Rising Interest

8 Jan

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Summary

Fifteen sponsors have committed to the TATA Women's Premier League 2026.
Advertiser interest in women's sports and live content is significantly growing.
The league offers integrated visibility across TV and digital platforms.

WPL 2026 Signs 15 Sponsors Amidst Rising Interest

The TATA Women's Premier League 2026 has attracted 15 sponsors, highlighting a notable increase in advertiser engagement with women's sports. This strong commercial backing suggests a growing confidence in the WPL as a premier sports property. Brands are increasingly recognizing the value of connecting with diverse audiences through live sporting events.

The diverse sponsor roster includes major companies such as Dream11, Berger Paints, Astral Pipes, Thums Up, Reliance Trends, Amul, SBI, Royal Stag Barrel Select, Tata Capital, Joy Personal Care, Asian Paints, Kajaria Tiles, LIC, Tata Motors, and Star Health. This extensive list demonstrates the league's significant market appeal.

JioStar will broadcast and stream the TATA Women's Premier League 2026 across its television and digital networks. This integrated approach provides sponsors with enhanced visibility across multiple touchpoints, reinforcing the league's commercial momentum and the attractiveness of women's cricket for marketing investments.