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Marvel's Vision Kicks Off ElClásico on ABC
25 Oct
Summary
- The Vision promotes new Disney+ series and ElClásico soccer match.
- ESPN collaborates with Marvel Studios for a unique promo.
- ElClásico airs on ABC for the first time on Sunday, October 2.
This Sunday, October 2, marks a significant convergence of worlds as Marvel's superhero, The Vision, takes on a unique promotional role. He is set to appear in a special campaign for the highly anticipated ElClásico soccer match between Barcelona and Real Madrid, which will be broadcast on ABC for the very first time.
ESPN and Marvel Studios have partnered to create intriguing promotional content. This includes a 30-second spot voiced by Paul Bettany, the actor who portrays Vision. Additionally, a Q&A with Bettany focusing on soccer, and a special motion poster have been released across ESPN's digital platforms to build excitement for the match.
The custom promo will air during ESPN's English and Spanish pre-game coverage, and will also be shared on ESPN FC's social media channels. This collaboration aims to draw a wider audience to the broadcast, which kicks off at 4 p.m. eastern time. Soccer stars Lamine Yamal, Pedri, Kylian Mbappé, Jude Bellingham, and Vinícius Júnior are expected to be featured.
