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Kohli Dares to Dream Big: Beyond Cricket
13 Oct
Summary
- Kohli launched his own brand, one8world, with a clear vision.
- He rejected a ₹300 crore Puma contract for entrepreneurial ventures.
- Agilitas Sports, founded in 2023, uses a vertically integrated model.
Virat Kohli has officially launched his professional presence on LinkedIn, articulating his vision for Agilitas and one8world.
He expressed a deep-seated aspiration to see every sport celebrated in India, aiming to build a comprehensive sports platform originating from the country. This platform would span manufacturing, consumer brands, and sports distribution.
Kohli's entrepreneurial journey includes co-founding one8world and investing in Agilitas Sports. He notably rejected a substantial ₹300 crore contract extension from Puma over eight years. Instead, he chose a more challenging path, investing ₹40 crore of his own funds into Agilitas Sports.
Agilitas Sports, established in 2023 by former Puma India Managing Director Abhishek Ganguly along with co-founders, operates on a vertically integrated model. This model encompasses product design, manufacturing, and retail. Kohli also has a history with Wrogn, a casual wear and footwear brand he co-created in 2014.
