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Bollywood Mogul Takes On Tennis Court
3 Dec
Summary
- Vashu Bhagnani's company now owns teams in the World Tennis League.
- The venture aims to merge the energy of cinema with top-tier tennis.
- Previous WTL editions featured stars like Djokovic and Swiatek.
Bollywood veteran Vashu Bhagnani has made a significant foray into the global sports arena, with his company Vashu Bhagnani Industries Ltd. (VBIL) now owning teams in the World Tennis League (WTL). This marks a notable expansion for the producer, known for his contributions to Hindi cinema, into the dynamic world of live international sports.
Bhagnani views this venture as a natural progression, likening the emotional narrative of tennis to storytelling in films. He intends to cultivate a team culture and fan base that mirrors the aspirational and relatable essence of his cinematic productions. VBIL will actively shape team rosters and fan experiences, drawing parallels to the strategic planning of major film releases.
The World Tennis League, a franchise-based competition, is designed as a major spectacle, combining top international tennis talent with local Indian players. Previous editions have featured prominent athletes, and the league promises an enhanced experience with a blend of fast-paced matches, entertainment segments, and a festival atmosphere, appealing to both stadium and broadcast audiences.
