Home / Sports / UFC Freedom 250 Viewership Doubles Initial Projections
UFC Freedom 250 Viewership Doubles Initial Projections
26 Jun
Summary
- UFC Freedom 250 viewership estimated at 34 million globally.
- Initial reports stated 7 million viewers on Paramount+ in the U.S.
- The event is now UFC's most-viewed in its history.
The recent UFC Freedom 250 event, held at the White House, has seen its viewership numbers dramatically revised. Paramount+ initially announced an average of 7 million viewers in the United States, based on Nielsen data from June 18.
UFC later released updated figures, estimating total viewership at 17 million across the U.S. and Latin America. Further data from countries like Australia, China, India, South Korea, New Zealand, and the U.K. has pushed the estimated global viewership to 34 million.
This revised total makes UFC Freedom 250 one of the most-watched events in UFC history. The updated estimate incorporates data from Nielsen, Paramount's Adobe Analytics, and broadcast partners, including UFC Fight Pass performance and pay-per-view buys.
Domestically, UFC Freedom 250 is now considered the most-viewed event in company history and the most-watched live event replay on Paramount+.
This event was headlined by Justin Gaethje, who defeated Ilia Topuria for the lightweight championship. UFC Freedom 250 took place on June 14.
