When did Tudor become involved with the Dakar Rally?

Tudor signed on as the official timekeeper two years ago and had its first visible involvement in the 2026 Dakar Rally.

Why was the Tudor Ranger watch chosen for the Dakar Rally?

The Ranger was selected for its dependable, no-frills design and robust mechanical movement, which are less susceptible to failure in extreme conditions.

What is the history of watch brands sponsoring the Dakar Rally?

Watch brands have been drawn to the Dakar's challenging nature since its early years, with Cartier being a pioneer. Many brands use it to showcase timepiece toughness through sponsorship.

Home / Sports / Tudor Tests Grit at Dakar Rally

Tudor Tests Grit at Dakar Rally

23 Jan

•

Summary

Tudor's first visible involvement in the Dakar Rally in Saudi Arabia.
The Dakar Rally's harsh conditions test vehicles, equipment, and endurance.
Tudor awarded winners with specially engraved Ranger watches.

Tudor, a sister company to Rolex, has entered the demanding Dakar Rally as an official timekeeper, marking its first year of significant involvement in the 2026 event held in Saudi Arabia. Christophe Chevalier, Tudor's head of PR, highlighted the rally's extreme nature, emphasizing how vibrations, shocks, climate, and pervasive sand challenge all equipment.

For this year's rally, Tudor recognized the winners in each of the eight classes with unique, engraved versions of its Ranger model. This simple, three-hand watch was selected for its reliable, no-frills design and robust mechanical movement, making it well-suited for harsh environments.

The Dakar Rally, founded in 1978, has a long history of attracting watch brands, with Cartier being an early participant. The race's challenging nature and romantic desert association have made it an ideal venue to showcase timepiece durability. Brands like TW Steel and Porsche Design have also sponsored or created special editions related to the event.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.

Tudor Tests Grit at Dakar Rally

23 Jan

•

Summary

Tudor's first visible involvement in the Dakar Rally in Saudi Arabia.
The Dakar Rally's harsh conditions test vehicles, equipment, and endurance.
Tudor awarded winners with specially engraved Ranger watches.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.