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Tsarukyan's Redemption Arc: Title Shot in Sight
8 May
Summary
- Arman Tsarukyan overcame past UFC controversies with strategic public relations efforts.
- He competed regularly outside the UFC to rebuild his career and reputation.
- Tsarukyan is now one step away from a potential UFC lightweight title fight.
Arman Tsarukyan has orchestrated a remarkable comeback in his UFC career over the past six months. Previously viewed as an unreliable figure due to his withdrawal from a title fight with Islam Makhachev before UFC 311 and a headbutt incident before UFC Qatar, Tsarukyan faced significant pressure from the promotion.
He has since embarked on a comprehensive public relations strategy. This involved actively competing in promotions outside the UFC and appearing in streams with popular influencers. This multifaceted approach appears to have successfully rehabilitated his image and standing within the organization.
His efforts have culminated in a significant career advancement. Tsarukyan has now positioned himself as a top contender, standing just one victory away from an opportunity to fight for the UFC lightweight title.
