Toyota Powers Up Haas F1: TGR Becomes Title Sponsor

Toyota Gazoo Racing, the renowned motorsport division of the Japanese automaker, is poised to become the title sponsor for the Haas Formula One team beginning next season. This strategic alliance significantly strengthens their current technical collaboration, which began with a multi-year partnership announced last October. The U.S.-owned team, known for utilizing Ferrari engines and maintaining close ties with Maranello, will officially adopt the TGR Haas F1 identity starting in 2026.

This rebranding signifies a deeper commitment from Toyota, bringing the Japanese manufacturer back into the Formula 1 Grand Prix racing scene for the first time since 2009. Toyota has been instrumental in providing essential design, technical, and manufacturing support, while also leveraging the partnership to cultivate young drivers and engineers through previous car testing programs.

The collaboration aims to build a strong foundation for the future, fostering both a robust culture and a competitive team. As the smallest of the eleven teams expected on the grid next season, Haas sees this partnership as a crucial step toward enhanced performance and development. The team is scheduled to unveil their 2026 livery online on January 23, with a private test following in late January.