When will the Haas Formula One team be rebranded as TGR Haas F1?

The team will be officially rebranded as TGR Haas F1 starting in 2026.

What is Toyota Gazoo Racing's role with the Haas F1 team?

Toyota Gazoo Racing will serve as the title sponsor for the Haas F1 team and has an existing technical partnership.

When did Toyota last participate in Formula 1 before this partnership?

Toyota's last involvement in Formula 1 Grand Prix racing was in 2009.

Home / Sports / Toyota Powers Up Haas F1: TGR Becomes Title Sponsor

Toyota Powers Up Haas F1: TGR Becomes Title Sponsor

5 Dec

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Summary

Toyota Gazoo Racing will be Haas F1's title sponsor starting next season.
The team will officially rebrand to TGR Haas F1 starting in 2026.
This partnership deepens Toyota's return to Formula 1 since 2009.

Toyota Powers Up Haas F1: TGR Becomes Title Sponsor

Toyota Gazoo Racing, the renowned motorsport division of the Japanese automaker, is poised to become the title sponsor for the Haas Formula One team beginning next season. This strategic alliance significantly strengthens their current technical collaboration, which began with a multi-year partnership announced last October. The U.S.-owned team, known for utilizing Ferrari engines and maintaining close ties with Maranello, will officially adopt the TGR Haas F1 identity starting in 2026.

This rebranding signifies a deeper commitment from Toyota, bringing the Japanese manufacturer back into the Formula 1 Grand Prix racing scene for the first time since 2009. Toyota has been instrumental in providing essential design, technical, and manufacturing support, while also leveraging the partnership to cultivate young drivers and engineers through previous car testing programs.