Swift Rumors Boost Pebble Beach Golf Ticket Sales

The PGA Tour's AT&T Pebble Beach Pro-Am experienced a significant surge in interest and ticket sales on Friday, fueled by rumors of pop superstar Taylor Swift's potential attendance. While Swift herself did not appear, her boyfriend, Kansas City Chiefs tight end Travis Kelce, was competing in the tournament. The mere possibility of Swift's presence, alongside Kelce's participation, generated over $60,000 in ticket sales in the hours preceding the event.

Tournament director Steve John reported a substantial increase in ticket purchases shortly after Kelce's participation was announced. Even without Swift on-site, over 1,000 spectators gathered, hoping for a glimpse of the singer or her NFL beau. Security and logistics were prepared for a potential large crowd. Kelce and his pro partner Keith Mitchell finished with a score of 66 in the team event, placing them back in the field.