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World Cup Sparks Gig Hiring Boom
7 Feb
Summary
- Gig and temporary hiring surged for T20 World Cup across hospitality sectors.
- Nearly 1.5 lakh temporary roles created nationally by the cricket tournament.
- Monthly pay for some gig roles ranges between ₹50,000 and ₹75,000.
The ICC Men's T20 World Cup, co-hosted by India and Sri Lanka from February 7 to March 8, has led to a substantial increase in gig and temporary employment opportunities. Sectors including hospitality, food and beverage, and event services are reporting high demand for short-term staff.
Staffing firms estimate that the tournament could generate approximately 1.2 to 1.5 lakh temporary roles across India. Each match day is anticipated to require between 1,500 and 2,500 gig workers for various functions. Delhi and Mumbai are notably seeing increased demand for corporate hospitality and VIP services.
Cities like Ahmedabad, Kolkata, and Chennai are experiencing a hiring boost for roles focused on crowd management and accommodation support. Job platforms indicate a pickup in hiring activity since late last year, with wage increases most pronounced in Chennai, Kolkata, Mumbai, and Delhi. However, persistent churn, especially in the delivery and logistics space, continues to challenge workforce supply.
