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Steph Curry Shoots for the Moon, Literally!
23 Nov
Summary
- Stephen Curry's new book, 'Shot Ready,' launched atop charts.
- A billboard campaign placed Curry shooting a basketball at the moon.
- The book offers fans insights into Curry's life and methods.
Stephen Curry's latest endeavor, the book "Shot Ready," has achieved immediate success, topping Amazon's sports book charts and earning a spot among the top 10 best-sellers. This literary release was supported by an innovative advertising campaign by Known, featuring a billboard timed with the November 2025 supermoon. The visual illusion portrayed Curry launching a basketball directly at the celestial body, blending art with celestial timing.
The "Shot Ready" book, spanning nearly 400 pages with over 100 photographs, delves into the Golden State Warriors star's life philosophy and career journey. Curry expressed a desire to share a tangible piece of his experiences, encompassing both triumphs and challenges, offering fans a unique perspective on his methods and mindset. This project serves as a moment for reflection while simultaneously motivating his continued drive on the court.
This book marks another expansion of Stephen Curry's diverse business empire. Beyond his signature apparel line, he manages a multimedia company, ventures into the spirits industry, and has plans for a restaurant. He is also committed to increasing accessibility in golf and co-directs a non-profit with his wife, Ayesha Curry, focused on aiding underprivileged children through meals and education.
