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Inside the Multibillion-Dollar Sports World
21 Feb
Summary
- Podcast explores financial decisions powering the sports industry.
- Guests include leaders from US Ski and Snowboard and Bobsled.
- Discussions cover business operations of women's professional hockey.

The "Bloomberg Business of Sports" podcast offers an in-depth look at the financial forces shaping the sports industry. Hosts Michael Barr and Vanessa Perdomo explore the critical decisions that fuel this multibillion-dollar sector. This episode provides a special focus on the conclusion of the Winter Olympic Games.
Guests featured include Sophie Goldschmidt, President and CEO of US Ski and Snowboard, and Aron McGuire, CEO of USA Bobsled and Skeleton. Additionally, Amy Scheer, executive vice president of business operations for the Professional Women's Hockey League, and four-time Olympic gold medalist Jayna Hefford, an executive vice president with the PWHL, share their perspectives on the business of women's professional hockey.




