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SEC Dominates TV Ratings Over Big Ten
4 Dec
Summary
- SEC games have nine of top 10 highest TV ratings.
- Big Ten has only three conference games in top ratings.
- SEC's single-network deal with Disney boosts promotion.
The Southeastern Conference (SEC) is commanding superior television viewership in college football compared to the Big Ten Conference. This season, SEC games dominate the ratings, securing nine of the top 10 most-watched matchups, whereas the Big Ten has only three conference games appearing on this list. This trend highlights a significant advantage for the SEC in attracting viewers.
Several factors contribute to the SEC's television dominance. The conference boasts greater brand depth with more highly ranked teams and established rivalries. Its exclusive partnership with Disney (ABC, ESPN, SEC Network) facilitates unified promotion and a cohesive viewing strategy, creating better audience flow between games. In contrast, the Big Ten's fragmentation across Fox, CBS, and NBC, along with challenges in scheduling and streaming exclusivity, has hindered its national narrative.
While the Big Ten has seen competitive success on the field, its television partners are notably less satisfied. The SEC's strategic media alignment and its ability to consistently deliver compelling matchups, often decided by closer margins, have cemented its advantage in the broadcast landscape. As media deals evolve, the Big Ten faces pressure to address these viewership disparities.
